European Institute of Social and Industrial Engineering

Discourse Analysis

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How to discover the meaning of what people say?

This is long-lasting project comprising fo the following stages:

  1. Discourse mining. Development of the methodology of revealing the patterns of various discourses, mainly in the Internet fora. Included development of unique techniques of data normalisation, taking into account the properties of non-euclidean geometry of "semantic space".
  2. Semantic search techniques. Development of the techniques of complex searching phrases taking into account discourse patterns (see above). Test semantic searching engine has been built and proved the validity of the approach.
  3. Applications.


  • Brand Context - qualitative studies of brand value. More information (in Polish) can be found here.
  • Monitoring of Public Opinion - exemplary results (in Polish) can be found hehe.
  • Brand Monitoring - exemplary results for the opinions on hypermarkets can be found here.
  • Monitor of economic sentiment (including also labour market). Results of weekly research are commented in, (use also player on this page down).




Founded by three individuals in November, 2006, EISIE is a networking professional body devoted to the application of proven knowledge, standards and best practices in business organisations, public sector and communities. Our research and consulting cover a wide range of topics of productivity improvement, risk management, knowledge acquisition and communication, and efficient social policies. EISIE is entirely independent and therefore it is unlikely to find quick fixes or buzz words here. Instead, there are a lot of basic principles and proven methods in the roots of our research and engineering works, no matter if concerned with business processes, state-of-the-art semantic technologies or reducing unemployment. Actually, EISIE is under organisation. Future authorities will consist of the Board of Trustees and the Science Board. The Board of Trustees will oversee governance and the legal and financial status of the Institute. The Science Board will be responsible for the quality and direction of our research, consulting and engineering works.